The present Regulation lays down detailed rules for applying Regulation (EC) No. 2826/2000 on information and promotion actions for agricultural products on the internal market. The implementing rules regard in particular the drawing up, selection, implementation, financing and checking of the programmes referred to in article 6(1) of that Regulation and the rules applicable to the programmes financed by the Member States and the Community referred to in article 7(1) of that Regulation.