The Community may finance, wholly or in part, actions of information and promotion in respect of agricultural products and their method of production and food products, carried out in its territory. However, the actions must not be brand-oriented nor incite to consumption of a product on grounds of its specific origin. Article 2 specifies the actions which may be financed, comprising inter alia: (a) public relations work, promotion and advertising, which in particular draws attention to intrinsi