This Order provides for the establishment of the Agriculture and Horticulture Development Board. It shall in respect of the (a) the beef and sheep industry in England; (b) the cereal and oilseed industries in the United Kingdom; (c) the horticulture industry in Great Britain; (d) the milk industry in Great Britain; (e) the pig industry in England; and (f) the potato industry in Great Britain, increase efficiency or productivity, improve marketing; improve or develop services that those industries provide or could provide to the community; and improve the ways in which those industries contribute to sustainable development. It shall replace the: (a) the British Potato Council; (b) the Home-Grown Cereals Authority; (c) the Horticultural Development Council; (d) the Meat and Livestock Commission; and (e) the Milk Development Council.