Activity A.4.2.1 Develop a clear brand strategy for World Heritage, including the use of the World Heritage Emblem, based on an audit of public perceptions of World Heritage and linked to PACT.

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Multilateral environment agreements tagged with Activity A.4.2.1 Develop a clear brand strategy for World Heritage, including the use of the World Heritage Emblem, based on an audit of public perceptions of World Heritage and linked to PACT.

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Key Performance Indicator (KPI) KPI 4.2.1 Encourage individual State Parties to undertake audit of public perceptions of World Heritage to enable brand focussed approach at national level; develop Brand Strategy to enable capture of value from global value of brand.

Multilateral environment agreements tagged with Activity A.4.2.1 Develop a clear brand strategy for World Heritage, including the use of the World Heritage Emblem, based on an audit of public perceptions of World Heritage and linked to PACT.